The Covid-19 pandemic has had dramatic impacts on financial markets worldwide and proved how unpredictable our economy could be. One moment your business is up and thriving; the next, it is forced to halt all operations and corporate activities. A survey has shown that within the first week of the movement control order (MCO), almost 70% of local small and medium enterprises (SMEs) in Malaysia have suffered a more than 50% drop in business. However, this event has taught us that to brave the volatile economic waves, digitalisation is vital.
Many businesses are turning to social media as a platform to build their online presence. While social media is a great tool to increase reach and engagement, social media alone is not sufficient to create a strong brand identity because you are tied down to terms and conditions set by the platform you are using.
A dynamic and responsive website can help you gain ultimate control over your brand identity and the information you would like to disseminate to the public and most importantly, potential clients. A website also enables you to stand out from the rest of your competitors by building an e-commerce extension for customers to browse and purchase.
On top of everything, having your website and domain will boost your business’s credibility. Therefore, the smartest way to go is to have both a website and social media.
Contradicting traditional beliefs, going digital is way cheaper than renting a physical store. When you rent a store, you must have capital, strategic store location, employees, assets and many more to ensure that your business operates smoothly. You will face considerable risk if your income is not adequate to resume operations as usual. Think of digitalising your business as renting a physical store but cheaper, with added benefits. You only have to pay for your website, hosting and management, which will cost lesser than your monthly store rental.
You can build your website with our U-BUILD website builder Malaysia plan. We provide over 354 aesthetically pleasing template designs with drag and drop features. You can design your website based on your liking; plus, it’s cheaper than your daily cup of coffee. For those of you who aren’t confident about creating your own website, we can help you build one. You just have to purchase our one-time payment WE-BUILD web design Malaysia plan.
Have you experienced purchasing something on social media, and the link provided directs you to WhatsApp? Imagine how messy and stressful it must be to handle high traffic privately through WhatsApp. With a website, your business will be more managed and systematic. You can just upload your products with sufficient details and it’ll just be a click away from a purchase.
Moreover, a website allows you to generate a database so that you can identify your preferred demography. That way, you can get to know your customers better and market your products more strategically.
In the real world, your operation hours depend on how essential your products or services are and if you have the financial stability to hire employees and bear other overhead costs. Websites will empower your business with a 24/7 online presence, allowing it to grow and surpass geographical limitations, which comes with a physical store.
Imagine the traction you get when customers can browse and make a purchase any time of day. They’ll be happy to receive the information and updates about your products whenever they need it. Your customers need not wait until the store opens to get simple information about a product they have been searching for.
If you are an SME ready to take the next step towards digitalisation, we are here to help you. We offer one-stop web hosting solutions to help you get started. Shinjiru was appointed as one of the Technology Service Provider (TSP) by Malaysia Digital Economy Corporation (MDEC) to bring businesses online under the SME Digitalisation Grant. The Ministry of Finance Malaysia provides this grant as an initiative to facilitate the digitalisation of Malaysian businesses.
Shinjiru supports this initiative by assisting SMEs in applying for the grant and acquiring essential digital services to enhance their productivity and competitiveness, where the Government offers a 50% matching grant of up to RM5,000.00 per SME. For more details about SME Digital Grant Malaysia and the services we offer, please visit https://www.shinjiru.com.my/sme-digital-grant-program/.