Building an e-commerce website is not as easy as you think. You need to consider a lot of factors to ensure that your site visitors are satisfied, or at least find using your website easy. Here are the 10 things you need to have to improve your branding and user experience for your e-commerce website in Malaysia.
One of the most important things your website needs to have is your business logo. That is because your business logo is the face of your company’s brand and symbolises your company. Make sure that your business logo is displayed clearly on your website to strengthen your branding.
Have you ever tried to visit a website but the content just couldn’t fit on your screen? So annoying, right? When building a website, you need to make sure that it is compatible with all devices, especially mobile ones, because most users browse the internet using their mobile phones. You must also keep the design as simple as you can. Remember, less is more! You wouldn’t want visitors to get confused over the design and placement of your website.
Ensure that you have the features all e-commerce websites have, such as a drop-down menu, filter, shopping cart, search bar, customer login, wishlist, checkout button and more. These features will help website visitors to find what they want quickly, without any hassle.
Get your website visitors excited by giving out special offers such as first time sign up offers, freebies, free shipping, and more. It is best to display a pop-up ad when visitors visit your website to increase their awareness of any offers you have. At the end of the day, it’s a win-win situation.
Every e-commerce website MUST have an SSL certificate because you will be collecting sensitive information such as phone numbers, credit card numbers, and more. Most people usually exit a website without an SSL certificate because it is vulnerable to hacking and information theft. So be smart and purchase one for your e-commerce website now!
Customers want to know exactly how the product is going to look in real life. Make sure that the images displayed are high-quality photos with good lighting and taken from various angles. You should also add essential product information such as product measurements, product availability, care label, size guide and more.
Website visitors are more likely to purchase your products if there are user-generated reviews, because it will help them understand the product better. Yes, it is scary because people can just leave a bad review but remember, you can’t please everyone. Plus, there is no such thing as a 5-star rating on all products because that’s just too good to be true.
Conversions are the most important thing when it comes to businesses. Therefore, make sure that the final purchase step, the shopping cart, checkout button, and payment methods are easy to see and use. Show your customers all the essential details, such as the product name, price, and quantity of all the products in their cart. Also, make sure that your customer can choose different payment options, such as Credit/Debit card payment, Online banking, E-wallet and more.
Customers need to know when and how to contact you about your products and services. Therefore, contact information such as email address, contact number and social media will help customers to reach you easily. On top of that, you can also add a store locator to help your customers find your physical store.
Nothing is more annoying than not knowing where your parcel is after purchase. Everyone hates waiting for their parcel to arrive, so you keep your customers informed about their order’s shipping process. That will at least help them have peace of mind and start getting excited when the parcel is out for delivery.
Get your professionally built e-commerce website with Shinjiru Website Design Malaysia. We offer all-in-one website creation solutions developed by our team of experienced web developers to provide custom-made solutions for clients who are serious about growing their online presence. Our web designs are customised and curated from thousands of stunning templates with widgets customised according to your style preference.
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