Whenever we talk about sales, what’s the first thing that pops out of your mind? We hope it’s traffic reading because it is literally the core of a perfect selling method. Now, since we’re talking about traffic.. Blink twice if you know what SEO is!
Those who didn’t blink, don’t worry! We got you covered!
Search Engine Optimization (SEO) helps brands to improve a website’s technical configuration, content relevancy, and link popularity so that its pages are easier to find, more relevant, and popular in response to user search queries, and search engines rank them higher as a result.
Here’s the best part; today, we’re going to provide you with five tips on how to excel at local SEO for product promotion in Malaysia.
But, before that..
Why Local SEO Is Important?
In order to let your business grow even faster and better, making sure your website can easily be discovered is the first and most crucial step. Local SEO is the process of optimising your business for a specific geographic area.
Finding a good SEO agency in Malaysia is the right thing to do to keep up with the current trends in your area. The goal is to boost your sales and footfall, as well as your website traffic.
There are plenty of ways to lift footfall counts to your shop with local SEO including:
If you’re running a business, it is best to sign up for Google My Business. You can always observe the top three results in the Google Marketing Platform (GMP) page that relates to a query. Remember to provide all these followings in order to be on top list:
Put yourself in the consumers’ shoes. What would you search for if you’re looking for something in your area? Anchor your business by using “keywords + location” on your website. For instance, type “Souffle Pancake Damansara” to target customers in that area to come to your shop. Add other necessary details so people can easily find you.
Your NAP (Name, Address, and Phone Number) must be consistent across all platforms and websites. Consistent NAP data can boost your local web visibility while also jeopardising your reputation if it appears amateurish.
Smartphones are nowadays, people’s best buddies. Constructing a website that is made especially for mobile is highly suggested. Hence, make sure your website functions effectively on mobile devices before you begin optimising for local search.
Structured data like business name, phone number, brand logo, website address, and other important company details needs to be added to your website code. This may help people find you for any relevant query through Google business.
Ways to Improve Local SEO
We’ve seen ways to boost your sales and footfall, now let’s have a peek on the 5 easy steps to improve your local SEO.
Quality content is the first thing people observe whenever they visit a page. That is why you need to ensure your content’s quality for the sake of your search engine rankings. The most relevant content makes it easier for Google to put your site on top.
And again, don’t forget the keywords! Make sure you don’t overuse them in your content, and you can include your location when you write.
Another effective way is to make sure your site is regularly updated. Schedule posts and updates often so your consumers can always come back to your page for new and relevant content.
If there are any changes in your contact information or company’s matters, make sure to update it as well.
Don’t forget to include metadata when you design your website. It helps people find more information about your products and services. Your metadata needs to be frequently updated according to your site’s changes.
Every link you include in a content holds significant value. Hence, whenever you create, make sure to use relevant links within the text. Remember to use descriptive links as it helps to improve search engine optimization.
As much as how important quality text is, don’t forget about the quality of visuals, audio, and video as well! Always use alt tags, or alternative text descriptions, to describe your visual and video media. They make it easier for search engines to crawl your page.
Make full use of your local SEO today!
Everything is about the Internet now. Preparing a good site for your brand is a brilliant move to gain sales and attract more consumers.
Sometimes, we understand this might be overwhelming for some to keep up with current trends. That’s why Shinjuru is here for you. With our SEO Malaysia Services, we make sure your site uses the right keywords for your area and we help you set up your goals and keep it on track.