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5 Strategies to Boost SEO Ranking Using Your Social Media Channels

June 30, 2022 in Latest News, Shinjiru All, Shinjiru Tip Sharing by Mohd Naqiuddin

Previously we mentioned how social media could be an integral part of boosting the SEO overall. Being one of the leading agencies that provide one-stop SEO services in Malaysia, We will share with you 5 strategies or ways how to make it happen by using your social media channels!

High-Quality Content

It’s not just social media that always continues to evolve, SEO too, in the sense that search marketing doesn’t stay stagnant. As a top SEO company in Malaysia, we know the dos and don’ts in the SEO industry. For example, what techniques and methods you think were crucial to implement back in 2017 may not be worth it as they seem today. These techniques refer to Google bots and other search engine algorithms. Over time, they have developed to recognise user intent, quality, and content relevance. The benefit of this advancement is that Google can offer users the most relevant content based on search queries.

That’s why you must ensure that your content is the cream of the crop. Take your time to research your materials and produce insightful and detailed articles that can relate to your readers. Don’t just stuff target keywords in the blog, as Google bots can easily detect that you are spamming keywords for ranking.

Social Media Profile Optimization

Most prospects or potential clients would snoop on your business’s social media profile on Twitter, Instagram, or Facebook. It’s common these days for people to do that because they want to know more about your business and company culture. The basic questions like “who are you” and “what do you do” are generally being asked, so businesses must fill those questions out or elaborate more on social media. When your social profile is well-optimized, it is easier for Google bots or crawlers to index your social media profile. Eventually, your target markets and customers can find your business profile online. Nevertheless, consistency is a must as you must update all your social media channels regarding any business updates, not just one or two channels.

Other vital parts for optimization:

  • Apart from the company background, it is vital to put in as many details as you can to give the users or viewers a rough idea of what your business does.
  • Utilise target keywords relevant to your brand, such as words or teams, based on popular queries.
  • Also, including backlinks to your site content (blog, newsletters) drives traffic to your business.

Image Optimisation

We couldn’t stress optimisation enough. This time it’s not just social media that needs optimization but Image as well. Visual has been an essential part of marketing, including SEO. Studies have shown that people generally respond quicker to visual content than text materials. The brain can retain 80% of the visuals when it processes, compared to only 20% of text content. It shows how important visuals are to marketing; hence, you must optimise them to boost your content popularity across social media channels and Google search results. Here is how to do that:

  • Use proper, relatable file name for your Image (relevant keywords, not filename from camera or stock photo websites)
  • Make responsive images
  • Ensure that the file size is small so that it loads faster
  • Come up with captivating captions with keywords
  • Add keywords in the alt text section, and it has to relate to the topic

Convenient shareable content

Apart from producing high-quality content and optimization, please take note of making your content shareable. It is not just an ordinary share, such as clicking the share button on social media channels. Your task is also to make the content shareable, as it should grab your viewers’ attention. Produce compelling images, captions, graphs, or case studies that could convince your viewers that your content is worth sharing with their networking peers. For example, WordStream came up with a simple SEO checklist that is designed to make readers understand the main idea of On-Page SEO:

Having these components like checklists would encourage social media sharing and ultimately boost the reach of your website. Also, don’t forget to utilise calls-to-action as that would assist your audience in re-share your posts.

Social Media Post Captions

Social media post captions have always been important to the social media channels and the reputation and how it impacts your business. While there are so many compelling and engaging captions, some experts recently mentioned including storytelling as part of your marketing strategy. For example, you can entice your audience by posting story snippets to get them hooked and make them click and share your posts with their peers.

We also would like to remind you again how important it is to include your focus keywords. Apart from giving lovely storytelling to your audience, make sure to include focus keywords for SEO improvement. Lastly, put relevant hashtags where necessary and do content optimization conforming to each social media channel requirement. 

Finale

Those are the 5 strategies that we believe can improve your SEO performance. At Shinjiru, we provide comprehensive SEO Malaysia services such as On-page, Off-page, technical SEO, Link Building, and local search optimization for companies looking to increase their website ranking.

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