A Beginner’s Guide to Marketing Tools: Definitions and Examples

In difficult economic times, the correct marketing tools can aid in the creation of more effective marketing plans, increased productivity, and business expansion. Yet, there are numerous marketing tools on the market right now, and it can be difficult and daunting to stay abreast of them all, especially if you’re just getting started.

Understanding marketing tools will enable you to more clearly see how the appropriate tools may be used to develop and enhance your overall marketing strategy. In order to demonstrate the wide range of possibilities available to aid in the success of your upcoming marketing campaign, this guide explains marketing tools and provides examples.

In today’s writing, we’re going to explore what are the types of marketing tools that you can do to spread your brand awareness. 

What are the marketing tools?

A business’s products and services are developed, enhanced, and promoted using a variety of tools, techniques, and tactics, which collectively are referred to as marketing tools. You’re certainly already familiar with some of the more popular marketing tools, including email, social media, billboards, search engine optimisation (SEO), surveys and analytics.

The majority of companies decide to use an integrated strategy for marketing, which involves combining several promotional tools. Because several tools serve various marketing objectives, this can be advantageous.

Social media, for instance, can be a terrific marketing tool for establishing relationships and raising awareness of new items or promotions, which in turn helps increase sales. On the other side, acquiring and collecting data is better served by surveys and analytics.

Reaching your business objectives depends on your ability to determine which marketing tools are most effective for certain marketing jobs. This is a crucial step in developing your plan. Starting with the more general categories of traditional and digital marketing, let’s look at a few examples.

#1 Traditional marketing tools

Anything used to typically sell to consumers offline falls under this category of marketing instruments. A few examples of conventional marketing tools are:

• Print Ads: Print ads are a form of traditional marketing that involves creating and publishing promotional messages in printed materials such as newspapers, magazines, brochures, flyers, and other similar materials.

• Direct Mail: Direct mail is a form of traditional marketing that involves sending promotional materials such as postcards, letters, and brochures directly to a target audience’s mailbox.

• TV and Radio Ads: TV ads and radio ads are two traditional marketing tools that involve creating and airing promotional messages on television and radio, respectively.

• Billboards: Billboards are a form of traditional marketing that involve large outdoor advertising displays that can be found on highways, city streets, and other high-traffic areas.

• Cold Calling: Cold calling involves calling potential customers or clients to promote a product or service.

• Public Relations: Public relations involves managing a company’s public image and relationships with the media and other stakeholders. This includes creating press releases, managing media relations, and coordinating events.

The actual, tangible nature of conventional marketing is one of its main benefits. Nothing nearly compares to an open discussion with a real person face-to-face or the repeated exposure you get when a customer sees your brand every time they write something down.

Lack of customisation is a drawback of conventional marketing strategies. Traditional marketing strategies don’t have the potential to give customised messaging or one-of-a-kind experiences; instead, they communicate one message to a very different audience.

#2 Digital marketing tools

Digital marketing solutions are made to connect with customers in a targeted, interest-based manner online. Tools used frequently in digital marketing include:

• SEO (search engine optimisation): In order to rank higher in search results for queries relating to your organisation, SEO entails improving and developing website content based on keywords.

• Email databases: Personalising content and messaging in emails requires the use of subscriber-provided data, such as name, birthdate, or preferred items. 

• Digital analytics: These statistics can show you the origin of website visitors, how long they remain, and what captures their interest the longest. 

• Surveys: Traditional surveys are more difficult to create and send out in bulk than online surveys. You may receive 100 responses to a digital survey from online users in the time it takes one person to finish a phone survey.

The capacity to create customised adverts and tailor information to individual consumers are some of the major benefits of using digital marketing tools.

Even though the world is getting more and more digital, there is still value in tracking actual, in-person responses to goods and services using more conventional marketing tactics. The demographic you’re attempting to attract should also be taken into account, as older generations typically respond better to traditional marketing methods than to digital ones.

#3 Social media marketing tools

Social media is included in the category of digital marketing tools, but it requires its own unique treatment because it has become so crucial to marketing plans. The basic objective of social media marketing is to establish connections and rapport with clients. These are some examples of social media marketing tools:

• Posts: To post on a social media network means to produce and distribute your own content and messages.

• Hashtags: Content can be made more searchable on a platform by adding tags, such as the # symbol, to related words or phrases, allowing users looking for similar information to find it.

• The Use of Influencers: It can be very beneficial to team up with or hire well-known users or celebrities to support or promote your company, especially on video.

The level of loyalty that may be developed among followers is one of the biggest benefits of employing social media marketing tools. You may build unforgettable experiences and a deep, genuine link with your audience by engaging them personally.

Social media marketing sometimes requires more effort than other digital marketing platforms because brand loyalty and lasting relationships aren’t created overnight. The rewards, however, can be substantial for those who are ready to put in the effort.

We have the solutions for you!

It may not always be easy to accomplish your goal on social media. If you are unsure of where to begin, we advise consulting an expert on the best strategies to promote your company.

If you are unsure about where to find one, don’t worry! With Shinjiru’s SMM Pro package, we’ll assign you a single account manager and social media expert. On any platform you specify, our professionals will plan the material for your side.

If you’re interested in learning more about this plan, contact us here.