The Benefits of YouTube especially in digital marketing Malaysia have shown rapid growth as more industries have been using it as a tool to be seen by the masses. YouTube has come a long way since its first video came out in 2005. Since then, the social media platform has been used not only for individuals but also different types of businesses and industries by creating videos to either push their services, do a product review, sell items and even introduce new promotions.
What is YouTube? Before we dive deeper into the benefits, let’s find out what is it all about. YouTube is a video-sharing service where users can watch, like, share, comment, and upload their own videos. The video service can be accessed on PCs, laptops, tablets, and mobile phones. Around the world, its’ users watch more than one billion hours of videos each day. YouTube content creators, popularly referred to as YouTubers, upload over 100 hours of content per minute.
Taking advantage of the fact that 65% of the world’s population are visual learners, YouTube has started to evolve in terms of usage. Digital marketing in Malaysia particularly has undoubtedly taken this strategy into account. Let’s take a look at the benefits of YouTube and how important it is to the digital marketing world, and how it can help with the growth in any business sector.
You might have noticed that videos appear more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.
By utilizing YouTube as part of your marketing strategy for your business, you’re also increasing your website’s authority. The more authoritative your website is in Google’s eyes, the higher your pages will rank in the search results.
In order to reach more and more audience of users and visitors on YouTube, one should take advantage of search engine optimization capabilities. Optimizing the content with the right keywords and tags will not only help your video get viewed by your target audience but can also help Google in showing it to the right audience in organic search results.
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This is one of the most significant benefits of using YouTube for business.
Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language.
YouTube ads allow you to get highly detailed when targeting the exact audience, you want to reach.
You can target your audience by demographics, topics, customer match, similar audience, video remarketing, in-market audience, and life events, to name a few. With YouTube’s targeting options, you can target an ultra-specific group of users, or more general groups, based on what kinds of products you’re trying to sell.
Videos can evoke emotion like no other form of online content can. They can make you think and feel. And if they make you think and feel, you’re not likely to forget those videos. That’s much more than can be said for most other types of online marketing.
Last but certainly not least, videos help humanize your brand. They bring it to life, taking your messages from flat and static to dynamic and engaging. Videos help your brand build trust and authority in such a unique way.
If a brand really wants to connect with people, videos have to be a part of its digital marketing plan. Undeniably, videos capture our attention better than both text and images.