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Digital Marketing Overview For Businesses in 2022

April 11, 2022 in Latest News, Shinjiru All, Shinjiru Tip Sharing by Noor Fatihah Mustapa

There are many things that we can do with the internet, especially with the rising of modern technology, there are more things to do compared to cannot do on the internet. For businesses, in particular, the existence of the internet can help gain the presence and reputation that is needed to attract more customers to the product/service offered. One way to gain that – through the effectiveness of digital marketing.

What is Digital Marketing?

Digital Marketing, also known as online marketing or online advertising is a form of effort and strategy used to promote your business online, reach potential clients and bring revenue to the business. Digital marketing can also act as a way to connect with a specific target group desired by the business so that they can target their ads precisely to those who are interested and establish their presence in the online niche market. There are a few forms of Digital Marketing, some of which you might have heard or known before

Search Engine Optimization (SEO)

SEO helps businesses to appear on the top of the search results, making them more noticeable to the end-user. However, to make it effective, there are a few aspects that need to be observed; 

a) Content Indexing 

b) Good link structure 

c) Keywords and keyword targeting

At Shinjiru, our SEO experts are always working toward helping businesses find the right keywords to use for the success of their campaigns. For more information, you can look into our SEO service.

Pay-per-click (PPC)

PPC refers to a paid advertisement and promoted search engine results that help increase the traffic of online businesses. When you see ads located at the top and sides of a search result page, the ads you see while browsing the web, before Youtube videos and in mobile apps, are all examples of PPC. 

Different from other forms of digital marketing, PPC is short term, meaning once you are no longer paying for the service, the ads no longer exist on the platform. The cost to perform on the other hand depends on the competitiveness of the chosen keyword, if it is competitive then it will cost more and vice versa.

Social Media Marketing

Social media marketing concerns the presence of a business on social media like Instagram, Facebook, Linkedin and many more. Businesses build their reputation in such social media which helps them to target a more specific audience. Doing targeted ads like campaigns, posts on discounts and promotions are some examples of social media marketing forms. Social media marketing is actually one of the most common but effective ways to build a presence online nowaday, higher chance to get noticed by social media users.

Content Marketing

Content marketing makes use of storytelling and content to attract customers to view the business. The content can be in any way, from blog posts to videos, anything that can make people curious about the whole purpose first before focusing on hard-selling the product/services. The main point is to urge the reader to take an action be it by contacting the business to ask for more information or by proceeding with the purchase themselves. The strategy of content marketing needs to be combined with SEO to make it more effective and appealing to the customers. See more information that you can get on Shinjiru.

Email Marketing

Email marketing offers many different analytical measures to use but there are two all that marketers are always striving to improve is the open rate which is the percentage of recipients who opened the email and the click-through rate which is the number of recipients who opened the email and clicked on a link in the email. The ads in the form of email marketing are often sent out in emails to the people that have given their permission to it, showing and consenting that they are indeed interested in the product/service.

Mobile Marketing

This is a form of marketing that targets mobile users, be it from text messages, mobile apps and even social media. One unique thing about mobile marketing is that the marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event. That way, the targeting ads will be more precise and at the right moment, increasing the chances of its effectiveness. However, some people are still not fond of mobile ads due to their impracticality so the risk of not getting enough engagement is high.

Marketing Analytics

Another form of digital marketing is marketing analytics, which allows marketers to track user behaviour at a highly detailed level like how many times they click on a link, how much time they spend on a web page and much more and with this data available, businesses can plan their strategy as according to preferences. Marketing analytics can save a heaping amount of time in the sense that if the campaign is regarded as a failure in the results, businesses can just drop the plan beforehand. One example of marketing analytics is Google Analytics which can be customized in nearly endless ways to measure how a site is performing, which keywords can bring users to the site and how users are navigating through a website.

Affiliate Marketing

By using affiliate marketing, you can utilise the ever-growing popularity of industry experts and social media influencers as a third party to create a domino effect in the marketing process. As these influencers already have a stable audience base, it is easier for them to promote a business as the interest flows along with them. Affiliate marketing is one of the recently rising types of marketing in Malaysia as we can see from Instagram influencers, Twitter influencers and even Youtube content creators. It is relatively new but if you choose the right influencer, it will bring effective results to your business.

What Is The Significance of Using Digital Marketing?

Digital marketing is expanding up until this day, with a wider audience base, suits to promote a business effectively. The reason why digital marketing is being preferred is due to the lower cost compared to other forms of marketing tools available. It is also easier to access even through mobile, making it easier to engage with users. Other than that, there are many forms of ads that can be generated, making it a creative form of marketing where you can attract people with unique and aesthetic content and images. The ability to interact directly with customers and track their interests can also help with a further plan for marketing, which is why it is the top choice for marketing nowadays.

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