Being viral or trending is all that it takes nowadays to build your online presence in the market. Attracting users to be interested in what you are offering can be pretty easy if you appear just right in the vicinity of their eyesight. But how to do that? By matching the keywords that they are and are most likely to search for. This is where Google Trend plays its role.
Google trend is an online search tool by Google that allows people to see how certain keywords have been searched in site engines in the past and present. All sorts of data from various sources like web search, Youtube search, image search, news search and Google shopping can be accessed in this tool. To put it simply, you can search any keywords that you want and see whether it is searched by other users as well. This is very useful especially if you want to analyze the market trend before starting the business, to see what people are currently interested in and what words they often searched for. By analyzing all these things, you can apply them to your own business and that’s how you can increase the engagement that you got.
Google Trend works by analyzing a portion of Google searches in order to compute how many searches had been done for the terms entered, relative to the total number of searches done on Google over the same time. There are 2 types of data that can be accessed through Google Trend;
By knowing all this information, you can definitely learn the pattern of the market among the society precisely and more in-depth.
Simply said, there is quite a number of things that you can do with Google Trend but the main one would of course be discovering the keywords that are popular among users to make your business visible to others. With Google Trend, you can gain access to a largely unfiltered sample of actual search requests made to Google, definitely precise and accurate. With the info that you gained from the search, you can increase the chance of being on the top of the search results.
For first time users, using Google Trend can be quite tricky. In order to be familiar with it and get the best experience and input out of it, Shinjiru has prepared a video to guide you step by step in using Google Trend. That way, you can optimize its function effectively now and in the future. Click on the link to learn more about Google Trend