How to Make the Most of Twitter for Brand Marketing in 2023

March 2, 2023 in Latest News, Shinjiru All, Shinjiru Tip Sharing by Nadhira ZA

In this modern era, there are indeed a lot of ways to promote your brand name to a bigger audience, and social media is one of them. It has undoubtedly played a major role in the business world. Famous platforms that marketers have been using to advertise their products include Instagram, Facebook, and the latest one, TikTok.

Topping all of the other platforms, there’s Twitter. It is a powerful tool for brand marketing, offering numerous opportunities for businesses to reach and engage with their target audience.

In this article, we’ll look at the various ways that Twitter may promote brand awareness, increase interaction, and ultimately help businesses expand. This will offer insightful information and practical advice to help you accomplish your marketing objectives on Twitter, whether you’re an experienced marketer or just getting started.

Marketing Tips & Tricks to Promote Your Brand

Here are ways you can take to sell your brand effectively on Twitter:

#1 Optimise your profile

Making a strong first impression on new followers is much easier when you have a clean, professional Twitter profile. Think about how each component of your profile contributes to enhancing your brand and educating people.

Username: Use a consistent and easy name for everyone to find and remember your brand on Twitter.
Profile photo: Remember to use sharp and relevant pictures to your company as your Twitter’s profile photo.
Bio: Briefly tell people about your company here.
URL: Include your website or campaign link so visitors can find you easily.

Including a pinned tweet in your profile optimisation is another thing to think about. You may use this tool to “pin” one of your tweets to the top of your Twitter profile, which is a great way to introduce yourself to new followers and highlight any trending tweets.

#2 Actively engage with your followers

Despite the fact that you can use pictures and videos, in order to gain followers and gain fans, you must develop an appealing, honest voice and interact with your audience.

A successful Twitter marketing strategy must include engagement, therefore you must make sure that your accounts are regularly watched, active, and that someone is responding to direct messages and mentions. Twitter conversations develop quickly, so your followers will notice if you don’t check in frequently. Failing to respond promptly will harm your brand.

#3 Make full use of the hashtag

Every social media site has a hashtag feature, but Twitter is where it all started. Furthermore, they continue to be a crucial tool for increasing your platform visibility and interaction.

Knowing when and how to use hashtags on Twitter will increase the impact of your material and enable you to connect with new audiences who are interested in the same things as you.

Let us help you!

Reaching your goal on social media could be hard sometimes. For those who don’t know where to start, we suggest you seek for an expert’s help on the best ways to publicise your brand.

Don’t worry if you don’t know where to find one! With Shinjiru’s SMM Pro plan, we will provide you with one account manager and social media specialist. Our experts will do the content planning for your side, on any platform you demand.

Reach us here if you’re interested in learning more about this plan.