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Inbound VS Outbound Marketing: What’s There To Know?

November 21, 2022 in Latest News, Shinjiru All, Shinjiru Tip Sharing by Nadhira ZA


Managing your brand’s marketing strategy is actually more important than you think. The way you sell your brand to the public reflects so much on your business’ image. That is why, before planning a marketing strategy, you need to know the best way to do it. Making sure your site adheres to SEO Malaysia is also crucial in order to promote your brand.

There are plenty of ways to promote your brand, including through inbound and outbound marketing. Now, what are they?

We will learn about those methods from A to Z in today’s article. 


Inbound Marketing 

The primary goal of inbound marketing is to attract as many customers as possible to your services and products.

Usually, people would focus on providing content to resolve or explain one’s issues. This would satisfy customers’ needs and bring more visitors to your site or platform, especially if it follows SEO Malaysia. Examples of content you can create include blogs, short and long video content, guidebooks, and other marketing content. 

Each of these pieces of material can be used to set your product apart from the competitors. Include product comparisons, fantastic reviews, affordable prices, and competitive pricing in your podcast, blog articles, or reports. 

Remember that potential customers should be exposed to meaningful content at different stages of the purchasing process. This content should be diverse in terms of its subject matter but consistent in its tone.


How does inbound marketing work?

Imagine if someone needed a thorough explanation of something and searched for the keywords online. Let’s say someone has an inquiry on “how to do inbound marketing.”

A blog that clearly and objectively highlights the thorough details of inbound marketing can appear among the first organic results. They might wish to learn more about digital marketing after reading the post.

The blog’s conclusion conveniently includes a link that invites readers to visit your page for more details or even to subscribe to any of your plans. This is one of the ways you can attract more visitors to your site.


Pros of inbound marketing

Inbound marketing has a number of advantages that can help you decide if it’s the best plan for your business, such as:

  • Harmless because potential customers can read your blog posts at their convenience.
  • Informative for each stage of the sales funnel has a unique design for it.
  • Measurable since each element of your approach can be connected to a metric that is tracked over time.


Cons of inbound marketing

Inbound marketing is undeniably helpful, but there are flaws if you want to focus on digital content, including:

  • Continuous upkeep is necessary so you can always move alongside customer’s demands.
  • Effort and time consuming. It requires time to create and test various types of content that will persuade readers to buy.
  • Thorough strategy is required since there will be a lot of tools for the campaigns implementation.


Outbound Marketing

Contrary to the previous method, outbound marketing focuses on bigger targets to make sales. The concept behind this approach is that the more people you message, the greater the response you will receive.

It is often connected with old marketing methods such as direct mail, billboards, newspapers, radio, and TV. Outbound marketing, however, can also be used with more recent technologies, such as pay-per-click marketing and spam emails.


How does outbound marketing work?

It is more like a win-win situation. You put up your brand on the billboard so people can see it and think of your product whenever they need it. 

“Oh, I know a brand who can do this for us.” very ads-y but that’s how they might say it.

Or, when they get home from work, they chill in the living room while watching TV. Then there’s your product playing.

“Cool. I should get this one.” Again, this is what they might say.


Pros of outbound marketing

Here what you can get from practising this approach:

  • Raises brand awareness. 
  • Gains instant outcomes.
  • Is familiar to potential customers.


Cons of outbound marketing

Getting outbound marketing right might be challenging. The following are some drawbacks of choosing this method:

  • Consumers can easily ignore outbound marketing.
  • Hard to observe the effectiveness.
  • Expensive cost.


We’re here to help!

Determining the best approach for your brand is undeniably hard; hence, you need to think through your options and see which one suits your business best. 

Speaking of which, we can help you organise your site according to SEO Malaysia and boost your sales like no others. With our SEO Premium Plan, we will set up Google Analytics and provide advanced keyword research for your site.

Visit our page for more information.

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