Writing an SEO-friendly blog is not something new in the Marketing industry. However, many bloggers struggle to produce SEO-friendly blogs because of the constant changes in the Google algorithm.
Blogs can play an essential role in directing traffic to your website, especially if they are optimised for your readers. When your blog has all the relevant answers to your customers’ questions, it will automatically help boost SEO quality. Therefore, you need to ensure that your blog has an SEO strategy if you want to produce high-quality blogs.
The most crucial part of blogging is offering value to readers. However, as a good blogger, you have to understand the importance of search engines too. Google is not a human, so it does not interpret content in the same ways as humans do. Your blog has to communicate appropriately with Google’s own language if you want to rank higher in search engines.
In short, the key to writing SEO friendly blog posts is to target your readers and search engines simultaneously with an SEO strategy. Here are some tips for you to optimise your blog posts for Google Malaysia.
As we’ve said earlier, the blogs you produce must offer value to readers. To create useful content, you need to identify and understand your target audience. Knowing your target audience and ways to cater to each target audience can help you produce beneficial content for readers. Once you have an idea of what you want to write, you can make a list of topics for your blog.
After selecting your target audience and listing down topics, you need to do your keyword research by placing yourself as a reader. Search intent is the most important thing when it comes to blogging for SEO. However, if you do not have a blog strategy in hand, try looking for keywords related to the types of topics your blog will cover.
Titles are very important for search engine optimisation (SEO). A good blog post title must be relevant to the search query and motivate users to click on your article when they see it in search results. Therefore, including your keywords in your title will help improve your search engine ranking. It would be best if you could insert your focus keyword at the beginning of your title. However, you need to remember that you are writing your blog for your audience so, make sure that your title is click-worthy.
A meta description is an HTML meta tag that you can add to any blog or page. It provides a short description of your article for search engines. A good meta description can explain an article effectively. Ensure that you do not exceed the character limit and use the focus keyword at the beginning of your meta description rather than at the end.
Using keywords in your content is a great SEO strategy. However, you must always keep in mind that you are writing for your readers. Stuffing keywords anywhere you have the chance to will not increase your blog’s readability and engagement. You can also section your page into easy-to-read parts and insert your keywords in your headings and subheadings.
When you mention another article in your blog, make sure to include a link to the information you are referencing. Quality links are a valuable commodity for any site that wants to rank higher in search engines. You can also hyperlink your old blogs, products and services that you offer in your blog. Making hyperlinking a habit will make sure that your on-page SEO is good.
Image alt tags are used to tell search engines what an image is about because search engines can’t see images the way humans do. You can use your image alt tags by writing descriptions of what your image is about or what will appear in each image.
Every blog posts need a call to action to bring your reader to the next step after reading through your blog. A great CTA must be relevant to the topic of your blog post and naturally blends in with the rest of the content. CTAs come in many types of formats, so get creative and experiment with them.
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