SEO is a powerful tool yet many digital marketers and e-commerce business practitioners fail to utilize it correctly. Search Engine Optimization (SEO) is evolving rapidly, and it has become essential for business success. However, it is a challenge for many marketers and business owners because many of them do not understand the meaning of SEO, how to optimize it and often fall prey to common SEO mistakes.
Whether your company is a start-up or is public listed, as long as it has a website and practices digital marketing, any kind of mistake is possible. In this article, let us look at the meaning of SEO and some common SEO mistakes, and how we can prevent them.
There is typically much more to SEO than meets the eye. SEO or Search Engine Optimization means, improving your site by increasing visibility. The process begins when a person searches for products or services related to your business via Google or other search engines. The better visibility your pages have in search results, the more likely you are to attract the right customers to your business.
In some cases, the type of traffic you are driving might not be the right kind of target market for your product or service. Understanding what we want to achieve through our SEO efforts, we must first find out, do we want to generate organic search results, drive traffic to the website, or increase sales?
“You can’t manage what you can’t measure”, Peter Drucker. To improve on almost anything, tracking your performance is important. The common method is to measure SEO on individual keyword rankings. However, the best way to track SEO KPI (Key Performance Index) is through organic search traffic growth. Clear goals help to form a suitable strategy for SEO activities and can increase your online footprint so make sure you plan your next SEO step.
Duplicating content especially when it comes to e-commerce SEO is more common than anyone thinks and if we are not careful, we can be charged with plagiarism. Giving your products and services a unique meta and product description means fresh new insight and unique content created just for your service and products.
This also means that we should not ignore old content just because it is already published. Sometimes fixing old content is better than trying to create a new one. You’d be surprised how upgrading old content with new and relevant information makes it better.
The Next Scoop suggests that adding user-generated content on the product pages, such as testimonials, photos, and videos from previous customers helps you communicate authority and trustworthiness to search engines and readers.
Website links are one of the most effective moves as it is an opportunity to prove to your readers that your content has substance and is backed up by facts from other content writers.
Internal links are very important especially when you are pushing products or services or both. New promotions, new products or services, and flash sales can easily be introduced by sharing the link to your webpage and many may not be aware, but this makes your creation easier to rank.
At the end of the day, a powerful digital marketing tool such as SEO is a hands-on skill, and just like everything else, it requires a lot of practice, observation, absorbing new knowledge every day, and knowing what is your goal to determine your marketing priority for your business.
Check out our test-proven SEO Marketing Program built by Shinjiru in-house SEO experts. Our team of SEO specialists is up-to-date with the latest Google core algorithms, utilizing them for digital marketing efforts and business growth strategies.