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The Importance of an SSL Certificate to Small Businesses

August 26, 2022 in Latest News, Shinjiru All, Shinjiru Tip Sharing by Nadhira ZA


Online scams and fraud nowadays has become a popular issue in Malaysia. Recently, we were surprised by numerous reports from the public where a large amount of money had been stolen from their bank account. One click is what it took.

This is why when you open a business, you need to let people know that yours is not a threat and a hundred percent secure. When providing your e-commerce site, you must take serious measures to safeguard your business and the client data you acquire.

One of the best methods to protect both is by using Secure Sockets Layer (SSL) certificates.


Why Secure Sockets Layer (SSL) certificates?

By confirming that the content comes from a trusted sender, SSL is an electrical protocol that contributes to the security of communications over computer networks. In other words, you can be certain that you are working with your preferred online shop, like Amazon, or a payment processor, like PayPal, when you communicate with them.

Before installing the certificate on firm web pages and connecting to a secure server online, business owners must go through a number of verification phases depending on the type of certification they are applying for.


How to identify a secured website?

Payment transactions, email, data transmission, and user logon protocol are the most often used applications. Users are interested in knowing that data is secured to prevent illegal access. When visiting a website, especially when making an online purchase, people also want to know that the business has thoroughly vetted third-party players.

Here are some telltale indicators that a page is secured with SSL.

  1. The address bar will have a green backdrop to denote Extended Validation, a higher level of security checking. The name of the SSL authentication service is included in some addresses.
  1. There will be a tiny padlock on the left side of the search bar. Visitors will be aware that a business isn’t employing SSL if there isn’t a padlock or if the symbol is “broken.” If you click on the little lock, a pop-up window containing details about the business connected to the website will display, allowing you to learn more about the sort of certificate that is attached to the webpage.
  1. Usually near the page’s bottom, you can find an SSL image. While custom images are possible, the majority come with a padlock, the words “SSL” or “Security,” and other details that signify a certificate.
  2. Every URL that starts with “https” shows that you are now on a secured site. The “s” at the end of Hypertext Transfer Protocol (http) is a mechanism for online data transmission that indicates security. Before websites began sending private information, HTTP was the norm (such as credit card data).


How does SSL benefit small businesses?

Every consumer expects that when they shop for goods and services online, their information will be secure. Building trust with your customers requires displaying SSL certification marks, which show that your business is worried about identity theft and online security.

Google claims, “Over the past few months, we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search-ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.”

On its security blog, Google said that while the new ranking signal would initially be relatively minor in comparison to other elements such as high-quality material and scrupulously avoiding duplicate content, it was expected to gain importance over time.

According to some, businesses who choose not to invest in SSL certification may actually be at a disadvantage when compared to those that do, particularly when it comes to organic search.


Switch to https today!

In order to win clients’ trust, it is best to get the SSL certificate for your business now, especially in these times when internet fraud is one of Malaysia’s largest problems. Get your Domain Validation SSL, Organization Validation SSL or Extended Validation SSL from our Shinjiru website. 

Secure your website and grow your business online. For more details, visit our page.

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