The Perfect Guide to Digital Marketing
“Marketing… okay we’ve heard of it before. Now, what in the world is digital marketing?” you might say.
Well, they both are basically the same except digital marketing uses the Internet or digital channels like social media, pay-per-click advertising, videos and websites to promote and sell products and services.
If you’re involved in any industry that requires promoting your business, digital marketing is the answer.
Today, we’re gonna take a look at how to nail digital marketing step by step.
Rule #1: Determine Your Goals
It works the same here. Before you aim for anything, you need to know your main focus and what you need to achieve in order to achieve your goals.
Here are some examples of popular digital marketing objectives:
- Reach
You want more people to acknowledge your brands and products, so you’re thinking of building awareness. What you can do is figure out common problems they might face and provide them with solutions. Create marketing campaigns to reach out to your target audience and influence them.
- Engage
Build engagement with your customers as much as you can. A good relationship will lead to customer loyalty. Be active on your social media accounts by sharing relatable content.
Rule #2: Do Research on Business Market
You need to properly plan out your ways to reach your marketing goals and gain more profits. Marketing is not like a gamble or just an A-B-C job; it requires extensive research.
Find out who your target audience is. Look for their needs, interests, and problems. That way, you will know your potential customers well and provide ways for them.
These are the steps you can follow to do market research:
- Study your leads
Use all the tools and platforms available, online or offline, to learn and track your leads. All the data can then be transformed into a pattern that will give you insight and more details about your audience, such as age, gender, interests, etc.
- Study your competitors
The most effective way to grow your business is actually by identifying your competition. “If you can’t beat them, be them.” Learn and investigate your rivals. This would help you to work on and have a better look at your business and digital marketing strategy.
Rule #3: Manage Your Website Well
Good website attracts more visitors. More visitors mean more potential customers. Your website is just like a virtual physical store where people can visit and browse your products online.
This is very convenient for them since they can browse anywhere, anytime.
Websites say a lot about your company and its credibility. Don’t forget to include related keywords so people can easily find you.
One of the most-used website builders is WordPress.org. With it, you may have full access on your website. You can also merge all types of websites, like e-commerce stores and blogs, in one place.
Shinjiru offers WordPress Ultimate where you may create unlimited websites, email accounts, and enjoy unmetered bandwidth with LiteSpeed at 84x faster than Apache.
Rule #4: Be Active on Social Media
You don’t want to waste the power of social media. Use every platform you can think of. Find out which one profits you the most and be extra active with that one.
This infographic might help you to have a better understanding.
Rule #5: Create an Impactful Graphic Design
Remember, first impressions are always important. That applies to your graphics as well. An appealing visual is one way to capture one’s heart.
It’s like reading a book. The more interesting the visuals, the more people want to read. It’s only natural that our eyes tend to look at something colourful and bold. Hence, the well-designed graphics, everyone.
By “graphic design,” we mean logos too.
You may come up with as many designs as you want, but remember! Choose the most appealing one for your business or products. Bear in mind that we need to let people remember your business identity. You need to be extra careful.
Rule #6: Write Creative Copywriting
We don’t expect you to be the next Shakespeare, but be as creative as you can.
Bonus: it’s better if you can write something unique and different from others. See how these creative copywriting impact these famous brands.
You can see all these catchy taglines and ad copy resemble the brands. Think outside of the box!
We’re here to the rescue!
Phew… that’s quite a read, isn’t it? Don’t freak out! Paris wasn’t built in a day! If you don’t know how to begin, start with the simple one; seek expert help.
With Shinjiru, everything can be sorted out. Our SMM Premium Plan offers you everything you’ll need for a perfect platform. We’ll provide you with an account manager, social media specialist, copywriter, and graphic designer. Yup, leave everything to us!
Visit us at https://www.shinjiru.com.my/ if you have any enquiries.