If you own a website, you need Secure Sockets Layer (SSL). You need to be protected and provide a safe browsing experience for all visitors to your website. An SSL certificate is no longer a luxury, it’s mandatory.
With the rules imposed by Google in 2018, websites without SSL/ Transport Layer Security (TLS) Certificate installed are flagged as ‘Not Secure’ by popular web browsers such as Google Chrome and Firefox Mozilla. Regardless of the type of website you have, from a personal blog to e-commerce portal, you need SSL Certification.
Want to know other reasons why SSL is essential?
Here are the Top 5 Key Benefits of SSL.
1. SSL Protects Your Data
The core function of an SSL certificate is to protect your server-client communication. By installing SSL, every bit of information is encrypted. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against hackers and skimmers. As the data is turned into the undecipherable format by SSL, hacker’s skills prove to be useless against the unsurpassable encryption technology of SSL certificates.
2. SSL Affirms Your Identity
The second primary task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects as far as web security is concerned. When you want to install an SSL certificate, you must go through a validation process set by an independent third party called a Certificate Authority (CA). Depending on the type of certificate, the CA verifies the identity of you and your organisation. Once you have proved your identity, your website gets trust indicators vouching for your integrity. When users see them, they know who they’re talking to.
3. Improve Your Website Search Engine Ranking
When your website is HTTPS-enabled, you can finally reach your goal to be on Google’s first page. About 6 years ago, Google made changes to its algorithm in order to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world. One such study conducted by Brian Dean, founder of Backlinko.com shows a strong correlation between HTTPS and higher search engine rankings. That is a good enough reason right?
4. SSL Helps You Satisfy PCI/DSS Requirements
If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI). Therefore, SSL is essential.
5. SSL Improves Customer Trust
Apart from encryption and authentication, SSL certificates are vital from a customer trust point of view. The easy to identify signs inform the users that the data they send will be secured. And if you’ve installed an OV or EV SSL, they can see your organization’s details. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.