You have successfully launched your website, ready to welcome crowds of potential customers. But how do they find this new platform of yours and see what you have to offer?
Search Engine Optimisation (SEO) is the key to help you earn traffic through major search engines like Google and Bing – especially organic traffic, which is the livelihood of many successful websites.
Here are the Top 5 SEO Tips to help kick-start your brand new website.
1. Target long tail keywords
When you launch your new website, it will rank lower than established competitors in major search engines. Using long tail keywords as below can help improve ranking and generate traffic to your site.
2. Include focus keywords in meta tags
Title tags and meta descriptions are used by search engines to evaluate the content of your site. It is especially very important for new websites to include keywords in the meta tag.
3. Write titles for search query
Getting top ranking in Google does not promise you any traffic. You will probably get visitors to your site if your Outcome (events or actions) gets clicked on. Thus, it is essential to compose titles to attract more clicks from searchers.
4. Mind your character limit in title & description
Space is valuable in web crawler results in regards to titles. If your title and description are excessively long, they will get sliced off halfway through. The maximum length for title and description are 70 and 170 characters respectively.
5. Make sure your content is understandable
If the searchers have decided to visit your website, they expect to find the content they are looking for when they land on your page. To ensure this, don’t make them scroll all the way down to find everything at the bottom of the page.
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