If you’re a fan of Dragons’ Den, a popular British show where entrepreneurs have to pitch their business plans to get an investor onboard their business, you probably know how often questions about securing a domain name and website arise. In the show, entrepreneurs without a website or domain name face a huge backlash from investors and could even go home without any investment. But why exactly do businesses need to secure their domain name and create a website now?
Most people in the 21st century have access to a phone with an internet connection, and most of the time, their phones are always in their line of sight. According to The Digital Report 2021, a majority of 4.66 billion people worldwide use the Internet and spend an average of 6 hours and 54 minutes online every day. This statistic proves that an online presence is a must for every business if they want to succeed in this competitive market.
Having the right domain name and a website is the most important strategy a business owner must have in order to build their brand, online presence and identity.
Most businesses have the vision to grow worldwide, whereas some only want to target a certain country or region. Both of the strategies are fine, but the smartest way to go for worldwide exposure is by registering for generic top-level domain extensions or multiple domain extensions.
For example, let’s say you have a groundbreaking business idea or product with a very high potential to go international, but you only target people in Malaysia with a .my or .com.my domain extension. Imagine how much potential your business is losing just because you did not secure a .com or any other generic top-level domain extension.
A business’s brand visibility is vital to building a strong customer base and network in every economic sector. Therefore, making sure that your business is built on a strong strategy is very important.
If you are a startup, make sure to check whether your business’s domain name is available before registering your business. Your organisation name and the domain name must mirror each other so that you will not direct traffic to a website that is not yours. You can click here to check and purchase your unique domain name if you’re planning on starting a business soon.
At the end of the day, you wouldn’t want to find out that your domain name is taken after building your brand on other platforms because it will take a long time to develop a whole new strategy to change your existing name into a new one.
First, make sure your domain name reflects your organisation. Don’t misspell or leave out a letter just because the domain name you want is unavailable. It is going to weaken your brand identity and online presence because it will confuse your customers. That is why ensuring the availability of the domain name you want should be the very first step.
However, if you can’t find your preferred domain name in our system, please send us a message via Telegram and we will hunt down the next best domain name for you. We will have a thorough search and recommend the best choice for you.
Make sure that your domain extension aligns with your business strategy. If you want a global presence, choose gTLDs (generic top-level domains). These domains have worldwide recognition and they appeal to all types of customers. For example .com, .net and .biz. If you want a country or region-specific presence, choose ccTLDs (country code top-level domains). They are perfect for connecting with customers in specific locations, for example, .my for Malaysia, .fr for France and more.
Shinjiru is one of the largest domain name registrars in Malaysia, providing the most competitive price with our Best Price Policy. We offer a wide range of domain extensions that you can choose from for your business in Malaysia or anywhere in the world. So wait no more and grab your unique domain name before someone else takes it! Click here to secure your domain name now!