Email marketing is a digital marketing strategy where organisations send emails to their potential and existing customers in order to promote their products and services. It is a powerful marketing tool with a lot of benefits.
To send newsletters, you first need to build an email list. Then, you have to subscribe to an email marketing software so that you can blast emails to your audience. Most email marketing software has a drag and drop feature with stunning templates for you to use. It’s super easy to use once you’ve gotten the hang of it.
The most prominent benefit of email marketing is that you own your email list and you have control over the platform that you’re using. It is way more reliable than social media because you don’t own your followers or the social media platform that you’re using. Email marketing is undoubtedly a very effective marketing tool however, losing subscribers from time to time is inevitable.
Your sales will increase through email marketing because it encourages impulse buying. Most of the time users subscribe to your newsletter because they are interested in learning more about your products and services. Therefore, sending out special promotions with interesting content will encourage your audience to purchase your products and services.
When sending out emails, you need to share relevant links that direct users to your website. This will not only generate more traffic to your website but will also give your audience a smooth and hassle-free user experience.
Email marketing allows customers to reach out to you easily because they can get your attention just by replying to the newsletter that you’ve sent. In addition, you can also conduct surveys to understand what your customers would like to hear more of from you. This will then help you to conduct more effective email campaigns in the future.
Although email marketing looks expensive, it’s actually not. You just need to make a one-time payment in order to send thousands of emails. Shinjiru offers a super affordable email marketing platform for businesses in Malaysia. You can send out newsletters starting from RM 600.00 for 20,000 emails. That’s as low as RM 0.03 per email!
Sounds interesting? Click here to learn more about our email marketing plan prices in Malaysia.