WordPress is no longer foreign in the world of technology. It powers most of the websites you see on the Internet today. Other than being super easy, WordPress is also the most effective SEO content management system.
You need to keep up with the latest tricks and tips if you want to harness the potential of WordPress for your website, because if you don’t, you will only jeopardise your records. Your website may result in a deterioration of search engine rankings, user-friendliness, and trustworthiness.
If you’re one of the users, you might want to read this full article as we have prepared something essential for you.
Make sure to follow all these tricks for a better website:
#1 Always choose an SEO-friendly theme
You can find plenty of both free and paid themes from WordPress. It is indeed hard to choose from since it contains so many attractive and useful ones. No matter which theme you pick, remember to align it with SEO.
You’ll notice themes that have a “SEO-friendly” tag. This is to make sure your website has better exposure.
The theme must also have the following features:
If you read our previous blog, we’ve emphasised the importance of a ‘great-looking’ website. Again, you need to maintain a good first impression on your platform. Don’t forget to ensure your theme suits the view from desktops, smartphones, and tablets.
Bonus tips: Nowadays, mobile phones have become the most popular device to browse the Internet. Hence, it is highly suggested to use Google’s Mobile-friendly Test tool to see how your website works from others’ mobile point of view.
Who signs up for slow-loading sites? Not most of us, obviously. Slow-loading sites are a major red flag. Just nuh-uh.
You may end up installing a theme that is intrinsically slow if you are not careful. Remember, a lightweight website theme gives results in lightning-fast page load speed.
#2 Come up with clean permalinks
There’s another thing one should bear in mind before proceeding to create a website; clean permalinks.
For those who are confused, permalinks are the permanent links you’ll find in the ‘search’ box every time you access a webpage. If you use WordPress, there’s a box you can see in the top section of the editing page. There, you can insert the permalink as you desire.
The cleaner and simpler your permalink is, the more approachable your website will be. The long and number-filled one is rather confusing for people to find. No one would want to read “https://webexample.com/wtvcode041098/f57kms” in their search bar, right? Do something like “https://webexample.com/what-are-permalinks” instead.
#3 Get an SSL certificate
Another way to earn customers’ trust is by getting an SSL certificate.
Now, what in the world is an SSL certificate?
Have you ever noticed a small padlock displayed next to the URL every time you browse a page?
Yup, that’s an SSL certificate.
SSL (Secure Sockets Layer) is a method of encryption that protects users by encrypting the connection between browsers and web pages. Once you get your SSL certificate, your URL will change from http.yourbrand.com to https.yourbrand.com.
This is a crucial step for people to recognise that your site is secure, allowing you to increase views and lower bounce rates. Besides, Google now prefers sites that have a https URL over those that don’t. Plus, Google may display a red warning sign for websites that do not have an SSL certificate.
With Shinjiru, we provide many types of SSL certificates, including Domain Validation (DV), Organization Validation (OV), Extended Validation (EV), and Wildcard SSL Certificates. You can pick any package that suits the best for your website. Our best seller is the Sectigo Positive DV SSL Plan, which follows Google’s compliance and allows you to improve your site’s listing in Google SEO ranking.
#4 Ensure your site speed
Let’s be real here… No one loves to wait, don’t we?
That works here, too. This is why you need to optimise your WordPress site so users will not have to wait. Here are ways to maximise your page speed, according to SunnyHQ:
#5 Activate voice search
It’s 2022! We can just voice out anything we want, literally!
Thanks to Alexa and Siri, people can save some time now. Most of us now use voice search to browse the Internet. Actually, more than 1 in 5 Google queries are voice searches.
This is your call to take advantage of it. Optimise your website for voice search.
On your way to a better website!
That’s how you nail a webpage, buddy! You have to make sure you use your WordPress well. Remember, a great website leads to great sales! Always keep your website up to date with the latest trends, and there you have it!
For those who still haven’t opted to use WordPress, it’s time to do so! Shinjiru offers you services like WordPress Hosting Malaysia for your website’s security, and you may also enjoy unmetered bandwidth with LiteSpeed at 84x faster than Apache.
Head over to our Plans for more details.